Do Giving Days work? You bet! Just ask Lindsay Nelson, Associate Director of Development at David Eccles School of Business at University of Utah, as well as Underwriting Co-Chair for the AFP Utah Chapter Board of Directors. She and her colleagues raised a whopping $100,000 during their inaugural 24-hour giving day last year!
How did they do it? Register HERE to attend AFP Utah Chapter's 2018 Fundraising Day and catch Lindsay's breakout session "$100K in a Day." You'll hear what strategies her team used to make their day of giving such a huge success and leave with ideas to apply to your own fundraising day strategy.
With over 12 years of fundraising and alumni relations experience at the David Eccles School of Business, Lindsay has held roles in alumni events management, board management, stewardship, and annual fund and major gift fundraising.
Q: How can I grow my community and increase fundraising?
A: Energize your supporters, empower them to share their most personal stories, and help them overcome their fear of “The Ask.”
Q: Okay, but how esactly do I do that?
A: With help from auGi, of course!
Q: Who is auGi?
A: Founder of AUGTRICITY and deliverer of the Lunch Keynote ("Electrify Your Community, Amplify Your Results") at AFP Utah Chapter's 2018 Fundraising Day, an exciting, one-day-only conference for fundraisers of all backgrounds and career levels.
Q: He sounds awesome! Where can I find out more about him?
A: Click HERE to read more about auGi's background as a standup comedian, fundraiser, and marketer extraordinaire. You can also read about his breakout session, "Supercharged Storytelling: Craft a Story that Builds Community and Breaks Down Walls," as well as those of other featured speakers.
AFP Utah Chapter's biennial Fundraising Day Conference is coming to The Hilton Salt Lake City Center on April 11, there to kickstart our day with inspiration and energy will be Bridget Cook-Burch!
Known for her riveting tales of transformation, Bridget is a New York Times Bestselling Author and transformational Speaker. Her books have been showcased on Oprah, Dateline, Good Morning America, Today Show, and in People Magazine, among others. As a single mother, she owned and operated several successful businesses throughout Utah and Colorado, including PR, publishing and trucking companies. Bridget is delighted to use her abilities as a trainer to “Wake people up to their possibilities” and how to use every experience as a stepping stone to their most glorious life.
During her breakfast keynote at Fundraising Day 2018, Bridget will provide practical takeaways for finding your organization’s voice, translating that voice into compelling stories for donors, and using storytelling to turn enthusiastic funders into organizational ambassadors.
Read more about Bridget, as well as our lunch keynote speaker auGi (founder of auGtricity) and conference breakout sessions at https://afputah.org/news/calendar/102-fundraising-day-2018.
Meet Turner C. Bitton, Executive Director of Utah Coalition Against Sexual Assault, and eighth in our lineup of AFP Utah Members highlighted for August Appreciation month!
Having worked in non-profit fundraising for about four years, he notes that the field of philanthropy is in a period of transition. "After a very divisive and polarizing presidential campaign, many organizations are working hard to recommit to their important missions. As development professionals we are on the forefront of providing the resources to the organizations that are working to bring our country together to resolve our country’s most pressing issues," he says.
As his greatest pride and accomplishments, Turner points to his relationships with his nonprofit staff and volunteers that has developed over the past several years. "I’m proud of the incredible dedication, vision, and grit that these fine people demonstrate everyday in resolving the most pressing and difficult issues in our community," he explains. "Each and every day I have the opportunity to establish new relationships and build collaborative partnerships with individuals across the state and country."
Turner says he is an AFP member because of the professional development opportunities the organization offers, saying that every time he has attended an event or networking opportunity, he has "left inspired and enriched." he adds, "I’ve met friends, mentors, and professionals that have helped me grow as a development professional. I highly recommend membership in this incredibly high caliber organization."
Our next AFP August Appreciation spotlight goes to Aimee Dunsmore, Development Director of the Utah Arts Festival!
As a fundraiser for 11 years, she has witnessed firsthand the ever-changing methods of donor communication. "It’s not just letters, lunches and phone calls anymore, though that’s still a really important part cultivation and retention," Aimee says. "There are so many ways to reach people now and the opportunities to develop and maintain relationships with donors, are vast and constantly evolving with technology and social media."
With this in mind, she says her greatest challenge is strategizing donor communications while integrating donor communication preferences. "It’s incredibly exciting, but can also be a little bit daunting," explains Aimee. "I think a challenge we face is how to balance staying in front of our donors and reaching new donors in ways that are meaningful to them in such a fast-paced, ever-changing environment without losing our focus or organizational voice."
When Aimee started her position at the Utah Arts Festival, the organization had very few individual donors, and individual giving represented a very small portion of their contributed income. She saw this as a huge area for growth, and after much thought, analysis, discussion, and planning, she helped launch an individual giving program now called “Friends with Benefits." This, program, which has grown individual contributions by leaps and bounds over the past five years, is what Aimee cites as her greatest current accomplishment. "It has been really rewarding to see our whole team get behind this program (staff, board, and program coordinators) and to watch support steadily grow year after year," she adds.
Aimee says she's an AFP member because she believes being part of a community with varied experiences, information, and resources to draw from is essential to her ability to grow and succeed.
Today's August Appreciation spotlight goes to AFP Utah Chapter member Diane Parisi, Development Director at Pioneer Theatre Company!
Diane has been working as a fundraiser for 27 years, and her first job was with Utah Musical Theatre at Weber State University.
Currently, one of her greatest challenges is working in the nonprofit performing arts, where the business environment is both commercial and philanthropic. "We have to find ways to connect patrons with theatre in a way that helps them see the value beyond the mere investment of a ticket," she explains. "We try to focus on the patron first because it can’t just be about our value to the community, it has to be about our value to that patron."
Diane experiences her greatest sense of accomplishment when she has the opportunity to mentor novice fundraisers. "My own mentor, Patti Choate, had a tremendous influence on me in my early years as a fundraiser. It is very rewarding to witness the professional accomplishments of those I’ve mentored," she says.
When asked why she became a member of AFP Utah Chapter, Diane says, "AFP membership is comprised of so many wonderful and talented people. I value the opportunity to be a part of a professional community where I can commiserate, share ideas, and have 'lightbulb' moments."