It's the time of year that many organizations are thinking about year-end giving strategies. The charitable feeling that surrounds the holidays, combined with the end of year tax benefits creates a big opportunity for fundraisers. Many non-profits bring in the majority of their annual income during the last few months of the year.
Does your team rely on year-end mail requests to accomplish this? If so, here a few things you'll want to think about as you create your perfect piece.