In my current role, I focus heavily in corporate relations. One thing I consistently struggle with, is how to make that first initial connection.
Between e-mail, phone, snail mail, and social media, there are countless ways to reach out. But the truth is, there’s no best practice method. It’s a matter of personal preference on their end.
It's an all too familiar situation: you have a database full of supporters, but a HUGE chunk of them haven't given to your cause in years. So what happened? How did they drop off? And how do we get them back?
It's the time of year that many organizations are thinking about year-end giving strategies. The charitable feeling that surrounds the holidays, combined with the end of year tax benefits creates a big opportunity for fundraisers. Many non-profits bring in the majority of their annual income during the last few months of the year.
Does your team rely on year-end mail requests to accomplish this? If so, here a few things you'll want to think about as you create your perfect piece.