As a part of the University of Utah, the University Advancement division is deeply committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion ( EDI ). We embrace this commitment to grow and maintain a diverse, safe, and inclusive workplace culture for all employees in University Advancement. With an increasingly diverse population of alumni and donors, we recognize that nationally the most successful advancement offices employ individuals who can connect with these diverse communities and understand approaches that mirror a broad perspective of cultures, values, and experiences. The long-term strength and viability of the University of Utah stem from the ongoing EDI practices, and we work intentionally to ensure these efforts are reflected in all aspects of our fundraising and advancement work. We highly encourage applications from historically underrepresented minority groups, persons with disabilities, persons who have served in the military, and others who would bring additional dimensions of education and experience to our team.
As part of this effort the university’s central Annual Giving team, within Alumni Relations Office under the University Advancement division, is hiring a Digital Engagement Manager. Reporting to the Associate Director of Annual Giving, the Digital Engagement Manager position will be an integral member of the Annual Giving team. Annual Giving dual reports and works directly with the Alumni Relations and central University Advancement team to serve and collaborate with the various university partners and stakeholders.
The Manager will help increase the number of donors and philanthropic dollars raised through online engagement and solicitation efforts. This person will be charged with improving current and developing new digital engagement and solicitation strategies through a variety of communication channels and tools.
•Working with the Assistant Director of Annual Giving develop and enhance a robust online giving plan.
•Responsible for creating and maintaining crowdfunding program, Thankview platform, social media content, digital ads, and giving sites.
•Responsible for planning and implementing social media engagement efforts.
•Responsible for managing the Student Digital Content Team – which consists of 3 – 5 student employees and interns who work to provide content for annual giving and maintain the social media channels.
•Co-manages the Student Giving Day Committee with the Student Philanthropy and Engagement Center Manager.
•Helps to manage and create a digital strategy for Giving Day, Micro-campaigns, annual fundraising campaigns, Thankview campaigns, and stewardship projects.
•Work with colleges, units and other members of the development and alumni community to manage an online crowdfunding platform.
•Train first-time crowdfunding staff and student groups on basic fundraising procedures and campaign success.
•Promote crowdfunding platform to campus partners and student groups.
•Participate in creative meetings and planning sessions.
•Work closely with University Marketing and Communications to ensure fundraising impact stories are being shared across the university’s social media platforms.
•Willingly share and accept feedback from the Annual Giving team and other campus partners.
•Stay up to date with current industry trends and learn from our peer institutions in higher education.
•Maintain a digital communication/engagement calendar that Annual Giving can leverage and share with our campus partners.
•Prepare and distribute regular reports on online engagement and solicitation results.